Dating stite

Posted by / 05-Oct-2017 11:15

Dating stite

The ad feature photos of various Soulmates users; when a visitor clicks on a photo, they are directed to a landing page displaying the user’s profile and a “Join today for free” call-to-action (CTA).Kerstin wondered if the current landing page was confusing first time visitors.After the success of Soulmate’s first test using the “people first” strategy, Kerstin decided to run a second test on the site’s navigation bar.The original navigation bar displayed six default tabs.Information may be abridged and therefore incomplete.This document/information does not constitute, and should not be considered a substitute for, legal or financial advice.

Thanks to a crop of niche dating websites, you can find your ideal mate based on very specific criteria.But while Kerstin found these ads performed well in terms of overall click-throughs, she noticed that the majority of these visitors were not converting into subscribers.Kerstin wanted to learn what site changes would drive more visitors to subscribe to Soulmates’ dating services.The Guardian uses A/B testing across many of its webpages and properties.Product managers like Kerstin Exner are encouraged to run A/B tests whenever possible, as long as a strong business case can be made for each experiment.

dating stite-41dating stite-55dating stite-49

The variation gave site visitors more options by showing the user’s profile, similar profiles, search functionality, and user testimonials.

One thought on “dating stite”